My apologies to any of my readers who aren't Twitter fans, because some of this post will make no sense. Even so, if you're a published author, I recommend you read on.
I know some authors hold launch parties on Twitter by grouping exchanges under a hashtag title (often the author's name or book title such as #josephfinder or #vanished). Friends and fans gather to tweet (send messages), win prizes, and ask questions. The author stands by for the duration of the party and feeds the dialogue, awards prizes, and monitors the tweets.
Joseph Finder's Twitter book tour, however, is the first time I've seen this particular approach. Under #josephfinder, at scheduled times (one hour each day) over a period of three days, fans were able to engage @JoeFinder directly, to ask questions and receive answers real time.
Compare that type of activity and its short exchanges to a full-fledged blog book tour. Think about all the negotiation to arrange guest appearances, to write and submit the blogs, the need to check in throughout the day to respond to blog comments. I gotta say, a Twitter book tour is looking mighty good. You can give away prizes, answer questions, make new friends, and do it in an hour a day for three or four days. I love Twitter. This is a no-brainer.
Except for one big thing: We're talking about Joseph Finder here.
So what's special about Joseph Finder, and why might he have a lot more success at a Twitter book tour than, say, a Patricia Stoltey? Might be the fact that his new novel, Vanished, is the ninth novel listed on his website. Or that his novels are incredible best-selling thrillers. The fact that he has over 5,900 followers might help. And look at his appearances schedule. He must have unlimited energy. Don't discount the fact that he was once a Whiffenpoof.
So what do you think? Would an author who's not well known benefit from this kind of promotion? Would retweets adequately make up for a small following? Would the promise of giveaways make an author's frequent tweets less annoying to his followers?