Yesterday I mailed eleven advance review copies of The Desert Hedge Murders to newspapers and online book review sites, looking for those extra opportunities for publicity. I still have more to send.
The book's official release date is August 19th. The next three months are for planning--scheduling promotional events, designing and ordering bookmarks and/or postcards, blogging, tweeting, and, if all goes well, setting up a blog book tour.
In 2007, when The Prairie Grass Murders was released, I joined four other Colorado mystery authors to form a panel called "Mystery Through the Ages," based on the idea that our protagonists' ages crossed several decades. We appeared at bookstores and libraries up and down the Front Range. I'm not sure how that panel impacted my overall book sales, but I definitely had a good time.
For this new book, I'm looking for more local and web-based marketing opportunities. One of our independent bookstores has a Sunday booth at a popular Farmer's Market and features authors whenever possible. And our Senior Center has added an authors' room to its widely attended annual craft fair the two days after Thanksgiving.
I plan to attend two big events this year: Rocky Mountain Fiction Writers Colorado Gold Conference in Denver in September and the October mystery convention, Bouchercon 2009, which will be held in Indianapolis.
Even after a full year of promotional activities with the 2007 release, I still find the process a mystery. What works? What doesn't? Why did this work last time but isn't working now? The debate goes on. I'll keep on trying to figure it out, and I'll keep you posted on my progress, or lack thereof.
In the meantime, would you please request that your library order a copy of:
The Desert Hedge Murders
by Patricia Stoltey
From Five Star on August 19, 2009
I'd be happy to do the same for you.