This weekend I had the pleasure of serving on a panel for a Rocky Mountain Fiction Writers program held at the Arvada Public Library in Arvada, Colorado. The two-hour program was well-attended and the discussion was lively and informative.
We were talking about marketing our books, from hard covers to ebooks, in this fast-changing publishing environment. Some members of the audience were unpublished, some published traditionally, and some self-published. There was so much information exchanged in that two hours, it was amazing.
I took a resource handout of articles, blog posts, and books on the subject. I'm going to publish that list right here. But first, let me link to my two panel-mates and our moderator:
Mystery author Beth Groundwater, who also has a blog.
Ron Heimbecher (who might be called a jack of all trades) at Chalice Media and his techie ChaliceMedia Weblog.
Our host and moderator was mystery author Mark Stevens.
One book that is not on my own list was highly recommended by Beth:
Intent to Sell by Jeffrey Marks
And now, here are some of the resources on book marketing I found, including examples of specific author marketing efforts:
Eight Reasons to Love a Virtual Book Launch
By Carolyn Poling Schriber at Roundheads and Ramblings
The book launch party site for Beyond All Price by Carolyn Poling Schriber
Talli Roland’s December 1st Blogsplash for The Hating Game
What kind of book promotion works?
by Sandra Parshall at Poe’s Deadly Daughters (about Bowker/SinC Survey)
Worst Booksigning Ever
By Susan Wiggs at Fresh Fiction
How Publishers are Using Book Trailers to Sell Books by Michael Hyatt
A great list of resources about book trailers can be found at Fiction Notes
And more (with lots of examples) at Book Trailers for Readers
Book Promotion for Creative Writers
By Ginny Wiehardt at About.com: Fiction Writing
The Quickest Blog Book Tour Guide Ever at The Ever Project
The Social Media Marketing Book by Dan Zarrella
Social Media Marketing: An Hour a Day by Dave Evans
I hope you authors, published and unpublished, find something useful in the list. Promotion is a fact of life for authors, and you shouldn't wait until you're published to begin.