It's my pleasure to welcome Bob Sanchez to talk about good and bad marketing decisions and how to make the right choices for you and your book. I first met (a virtual meeting) Bob while taking Dani Greer's blog book tour class. He was very helpful to those of us who were blogging rookies.
The Best Way to Make a Profit by Bob Sanchez, Guest Blogger
Thanks for hosting me, Patricia. This is the last stop on my Blog Book Tour, and I will give a prize to one of the commenters on the tour: signed copies of my three books. In addition, I have been giving away Kindle versions of my latest novel, Little Mountain. So for goodness’ sake, please leave comments.
This tour experience makes me wonder how much marketing effort is necessary to make a self-published or small-press book successful. That question in turn begs the question: What is success? That’s a definition that’s probably unique to each of us. My experience so far is that when I promote my work, it sells; when I stop, the sales stop. So my definition of personal success would be having a book that sells by word of mouth apart from my involvement, for an extended period of time. That’s not to say I’d like to stop flogging the books, of course. Along with that, dare I hope for a paltry profit, merely enough to sate a hungry ego?
The best way to make a profit, I am convinced, is to keep a close eye on your expenses. Someone may try to sell you an ad in the New York Times or Publishers’ Weekly or tempt you with an emailing to 500,000 book buyers or entice you with your novel as a screenplay for only ten grand. Hold tightly to your wallets, dear friends. The dumbest thing I ever did was to agree to give a talk to a writers’ group 800 miles away, Deep in the Heart of Texas. Sure, I combined it with a trip to see my son in Austin, but it was still a whole lot of effort to sell two books and get a free lunch. A lot of us writers figure we have to spend money to make money, and that idea has merit. But there is a whole subclass (and I mean sub) of people out there who are skilled in relieving writers of their cash. Writers can do a lot for themselves for free on the Internet. Marketing takes patience and persistence, as I am learning. But if you haven’t invested a lot of money, you can afford to be patient.
For Little Mountain, I switched from iUniverse to CreateSpace, which saved a lot of money. You may want to hire out certain tasks, depending on your skills. I paid a graphic artist to create the cover, for example, but that was all.
So it all comes down to this: Marketing is a different skill from writing, but it’s something you can do. Trust yourself, keep your checkbook closed*, never give up, and have fun. It’s working for me.
Purchase Little Mountain at amazon.com.
*Except, of course, for worthy books.
Bob, thank you so much for being our guest today.
For those of you who are interested in a chance to win copies of Bob's books, please leave a comment and make sure to include your contact information or have it available in your Blogger Connect profile. I'm going to leave Bob's post up until noon tomorrow (Mountain Time). At that point Bob will cut off the entries and select the winner from comments left during all of his blog book tour stops.
Bob will also select one winner of the ebook editon of Little Mountain from the comments left at today's post. You definitely want to leave a comment here.