Sunday, November 18, 2012

You Gotta Read This Short Book on Using Social Media Effectively

If you're using Twitter and Facebook to promote your blog or your book or some other business venture, I suggest you read Zarrella's Hierarchy of Contagiousness: The science, design, and engineering of contagious ideas by Dan Zarrella.

In just 64 easy to read pages, Zarrella debunks many social media myths, and he uses data from his own studies to show you how often to tweet or update your Facebook page and much more. Did you know there are precise days of the week and perfect times of the day to get retweeted? How about the best time of the day to post on your blog or send an important e-mail?

You'll learn the best and worst words to use in your tweets, the kinds of information people are hungry for, and why you want to use "you" instead of "I" in your communications.

While you're at it, you may want to check out Zarrella's website/blog for more ideas on maximizing your time on social media.

Highly recommended.

8 comments:

Alex J. Cavanaugh said...

I'll look for it!

Margot Kinberg said...

Pat - Thanks! This sounds really interesting.

Julie Luek said...

A new resource. Thank you.

Patricia Stoltey said...

Morning Julie, Margot, and Alex. Since I read a lot of "advice" about using social media effectively, it was refreshing to have someone do real research and present it in such a concise and readable form.

Hilary Melton-Butcher said...

Hi Patricia - certainly sounds a very interesting read ... thanks for the details .. cheers Hilary

lizy-expat-writer said...

sounds interesting, Patricia. Thought you were taking time off?

Lorelei said...

My publisher says it's Tuesday.

However, that isn't always the case. On this last friday I had 104 pageviews on Lorelei's Muse... and I hadn't even posted anything in several days. Normally I might get 30-50 pageviews. Weird.

Thanks, Pat for posting this.

Tammy Theriault said...

hmm..thanks, gotta look it up!